Tiger of Sweden Autumn/Winter collection 13 arrives in stores

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Tiger of Sweden Autumn/Winter collection 13 arrives in stores

Under the theme Intellectual Clash, October 2013 has brought with it the new AW13 collection into stores. A dazzling woman’s and men’s wear collection based on a look rich in contrast.

According to Christian Lippich, the co-designer of the men’s collection, “Intellectual Clash is primarily about exploring the encounter between different cultural undercurrents and driving forces that have influenced us throughout the ages. It’s a tribute to the rebels, to the free thinkers who dared to go their own way. Think David Bowie, a man who inspired us enormously with his unique take on glam and edgy.

Another movement that inspired the Intellectual Clash collection was the groundbreaking movement of the 20th Century, the Bauhaus movement – which changed the world in the early 20th century with its groundbreaking architecture and industrial design. In true Tiger of Sweden style, the borderland between art and functionality, the moves effortlessly between the brand’s venerable tailor tradition, technology, art and architecture. The deconstructed garments with tactile surfaces bring to mind modernistic interior design with its iconic colour blockings and sharp lines.

Tine Grandahl, co-designer, together with Shena Neville, of the women’s collection of Tiger of Sweden says: “The Bauhaus influence gives the autumn collection a whole new dimension in contrasts – while the aesthetic is clean and minimalistic it’s also rich in colour and dynamic fabrics. It’s this ongoing clash that makes the collection interesting”.

In the borderland of art and functionality, the autumn collection is a clear statement of Tiger of Sweden’s design philosophy, where ‘a different cut’ embraces a relentless rock ’n’ roll feeling, where high function sports garments meet beautiful lines and subtle androgyny confronts sophisticated, soft tailoring.

Built on a monotone foundation of black and white, the autumn collection is broken up by three accent tones: burgundy/red, mustard yellow/cinnamon and olive green.

About Tiger of Sweden
Tiger of Sweden was established over 100 years ago in 1903, in Uddevalla, west coast of Sweden and has grown to be sold and marketed in 18 countries worldwide. Since the brands inception, turnover has increased from 1.7m € to 100m € for the 2012-2013 fiscal year. Tiger of Sweden entered the South African market in 2009, when its first store was opened in Melrose Arch. In 2011 Tiger of Sweden expanded with an opening in Sandton City, Protea Court, in 2011 and 2013 at the V&A Waterfront.


Tiger of Sweden mens


Tiger of Sweden womens


For more information please contact
Carmen Spence, Group Marketing Manager – Brand Group International
(011) 440 3235 / carmen@brandgroup.co.za

Follow Tiger of Sweden SA:
Twitter: @TigerOfSwedenSA
Facebook: Tiger of Sweden South Africa

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