Established in 1967, Elegance Jewellers has grown to become a destination jewellery store, one with customers from all over the world. They cater to a wide range of clients. Bespoke design work is driven by a small but important market — one that’s growing. The store’s clients love being able to express their individuality in an increasingly uniform world.
Elegance Jewellers are considered one of the country’s leading fine jewellery stockists, including exclusive Swiss watch brands such as Blancpain and Breguet. Their impeccable service and a stylish shopping environment are ideal for the urban Johannesburg consumer.
Founded in the similar tradition of European fine jewellery and customer loyalty, Elegance Melrose Arch’s doors are open and run by a second generation of jewellery experts. And now Elegance has taken its experience and style onto the high streets of Melrose Arch with a 500m squared store, that lights up the Palazzo with its beauty and sophistication. And although it is in its third generation of South African jewellers, Elegance still maintains its European roots, making their jewellery and stores stand alone as jewellery making icons.
Words such as simplicity and style go hand in hand with mentions of Elegance Jewellers. This Joburg boutique chain specialises in jewellery and accessories carefully crafted and designed to echo the ethos of this 51-year-old business: glamour. This is echoed when you look at their in-house designed creations under the banner Nom Nom. Elegance Jewellers creative director, Oresti Mavrodaris, is a ﬁrm believer in creating one’s reality, often finding inspiration in the simplest ways. From the décor and design of each store to the delicious cups of coffee served while you wait, there’s impressive attention to detail when it comes to Elegance.
Speaking about the creation of Nom Nom, Oresti explains, “Daily life is my muse. So, for sentimental reasons, I wanted to attach a nostalgic jewel to a chain and I used what might just be the world’s strongest string to ‘float’ it from the necklace. The result is bespoke, quirky, chic. This being Johannesburg — with its restless collective eye on the spy — I had two million compliments in the first five minutes, followed by requests for similar charm necklaces, and I knew we were onto something.”
Over the years, Elegance Jewellers have become synonymous with quality, great service, and their specialised personal touch. If high-quality, stylish and beautiful items are your preference, visit Elegance Melrose Arch and spoil yourself or a loved one in comfort and style.
Details: 011 684 1380 | 30 Melrose Boulevard | www.ejewels.co.za