The Melrose Gallery and Daytona are pleased to announce their association aimed at providing a valuable platform for the promotion of talented contemporary artists and art work from across the African continent.
Daytona’s new 8 000 square meter, state-of-the-art premises is situated in the exclusive Melrose Arch urban precinct in Johannesburg, South Africa. It is the perfect backdrop for exhibiting and enjoying beautiful contemporary art and uniquely diverse cultural experiences.
Premiere brand Daytona is the exclusive South African agents for Aston Martin, Rolls Royce, McLaren and Pagani sports cars.
“I am excited to announce this association as I am not only a passionate art enthusiast and collector but understand that art provides an additional layer and valuable offering to our desire to present the finest luxury offering to our customer base”, says Justin Divaris, CEO of Daytona.
Home to some of the continent’s most talented voices in the contemporary fine and visual arts, The Melrose Gallery is an impressive 290 square meter space situated on the High Street in Melrose Arch with a newly opened gallery at the One&Only at the Victoria & Alfred waterfront in Cape Town, South Africa.
Craig Mark, director for The Melrose Gallery says: “Our focus and passion lies in promoting and supporting talented Pan-African contemporary artists, and the fantastic new Daytona premises provides the perfect venue for four curated art exhibitions per annum, and is proud to be showcasing artists from Africa in conversation with the world”.
Because our commitment is toward uplifting and celebrating Africa’s finest voices through art and culture, the four bespoke exhibitions in the Daytona space will from time to time include established artists who have paved the way or set the tone for the next generation. Our focus is on using the space to introduce and expose as many of the exceptional emerging talents that exist on the African continent as we can, and to afford them space to showcase their work.
The inaugural art exhibition as part of our exciting collaboration with Daytona was curated in celebration of the qualities and tribute to excellence the brand represents. The show is an extensive and rich offering of works by the acclaimed South African conceptual artist and painter, Paul Blomkamp and marks the official opening of the new Daytona premises in Melrose Arch on the 31st January 2019.
Blomkamp is an artist unafraid of exploring the depths of humanity and his work is filled with the symbolism of transition and growth, both for our society and the individual. Reflecting a rich landscape of themes from upliftment to transformation, our connection to nature, self, and the existential the artist boldly uses colour and forms such as portraiture and abstract expressionism, to traverse and navigate the human condition with imagination, passion and daring – all brought together in a distinct series of paintings that are both striking in their expression, and mesmerizing in their beauty.
The Paul Blomkamp exhibition will run until the 31st of March 2019.